A spider lives inside my head
Who weaves a strange and wondrous web
Of silken threads and silver strings
To catch all sorts of flying things,
Like crumbs of thought and bits of smiles
And specks of dried-up tears,
And dust of dreams that catch and cling
For years and years and years . . .

- Shel Silverstein

Man

“Man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”

- The Dalai Lama, when asked what surprised him most about humanity.

We satisfice

Excerpt from the book: Don’t make me think

Fact of life #2:
We don’t make optimal choices.
We satisfice.

When we’re designing pages, we tend to assume that users will scan the page, consider all of the available options, and choose the best one.

In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.  As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance that we’ll click it.